MixBloom is designed to help agencies and brands create social media content at scale.
We’re a mix between a software platform and a traditional social media content creation service: we combine our own social media scheduling and content management system with a social media content creation service.
We work specifically with agencies, we understand their business and built solutions specifically for them, so they can focus on growing their business rather than on the details of delivering the social media strategies they designed.
They love how much time we can save them!
What kind of content we provide
At MixBloom, we’re big on high quality content.
While we provide original social media content and promotional posts that drive traffic and conversion, we also strongly believe in sharing third party content as a way to position a brand as an authority in its field, provide value and build an audience on social media.
After all, if you’re only talking about yourself, there’s not a lot of “social” in your strategy. While it’s true, every business is a media channel, you can’t just broadcast about yourself.
We advise clients to include the following in their social media schedule:
- Original social media content, usually combining images and text.
- The client’s own content, which can be blog posts, online resources, ebooks and even highly informative product pages.
- Promotional content, like product pages, service descriptions, promotions, offers and lead magnets. We drive traffic to these pages by coming up with clever content and posts that keep traffic coming, without clients ever looking “spammy” or salesy.
- Curated content. This generally means interesting, high quality articles, videos and other content produced by influencers or authorities in your industry.